La Tomatina, the world-famous tomato-throwing festival held annually in Buñol, Spain, draws thousands of enthusiastic participants from around the globe. If you’re planning to host your own La Tomatina event, leveraging the power of Instagram can be a game-changer in attracting an energized crowd for your event. 

In this blog, we’ll explore effective strategies and creative ideas to help you promote your La Tomatina event on Instagram, driving attendance, and making your La Tomatina event an unforgettable success.

Share engaging posts

Create and share a mix of promotional, educational, and entertaining content to make sure your event stays on top of your audience’s minds. Here are some types of posts you can create for your La Tomatina event:

• Behind-the-Scenes Content: Share preparations, interviews with organizers, and sneak peeks to build anticipation.
• User-Generated Content: Encourage past participants to share their photos and videos with a specific hashtag, and feature them on your account.
• Countdown posts and teaser videos to build excitement as the event date approaches.
• Memes about the common thoughts and feelings people associate with La Tomatina. 
• Posts about your event’s tomato-themed challenges and tips for participants. 

With PosterMyWall, you can create exciting content for your La Tomatina event’s Instagram account in no time. Browse through the La Tomatina flyer templates, select the ones that closely resonate with the theme and vibe of your event, and customize them to convey your messaging. Then you can publish your designs on your socials directly from PosterMyWall, or repurpose them to create print promotional material such as flyers and posters.

Utilize Instagram Stories and Reels

Instagram stories offer multiple ways of promoting your organization. 

For instance, you can conduct Instagram Lives to interact with your followers in real-time and address their questions or concerns about the safety measures you would take at the La Tomatina event. 

You can create hype for your event by event through event reminders with countdown timers, quizzes, and polls on your Instagram stories. 

Save your Instagram stories, which contain important information and updates, as highlights so that new profile visitors or followers who missed your stories can watch them later.

Use hashtags

Yes, hashtags are still very useful for promoting an event. Your hashtag should be unique and catchy. It can be as simple as using your event name and the year, i.e. “#LaTomatina2024”.

Include the hashtag on every post related to the event so people can click it and see related posts. Encourage attendees, sponsors, and partners/vendors to use this hashtag when posting about the event.

Also, add popular and relevant hashtags (e.g., #LaTomatina, #FoodFight, #Festival) in your content so more people can discover your Instagram account. 

Collaborate with influencers

Influencer promotions are one of the most effective ways to promote your event. Influencers have highly engaged and loyal followers who trust their recommendations. Many of them have as much influence as celebrities, so if an influencer attends your event or urges their followers to attend it, you can reasonably expect to have a high attendance at your event. 

Make sure that the influencers share important information related to the event, such as the date(s), timings, venue, fun activities, safety measures, and vendors, with their audience. Additionally, provide them with the link to your Instagram handle and the landing page on your website/ticketing platforms where they can buy tickets.

• Interactive Posts
• Contests and Giveaways: Host contests and giveaways to increase engagement and attract followers.
• Polls and Questions: Use interactive features like polls, questions, and quizzes in stories to engage your audience.

Run ad campaigns 

Paid ad campaigns on Instagram are highly effective for reaching out to newer audiences on Instagram who might have not been aware of your event before. We recommend that you create an ad campaign on Instagram at least 2 weeks before the event for your ad to have the desired impact. 

Your Instagram page’s analytics can help you define your ad’s audience. Target ads toward people whose interests, demographic characteristics (age, gender, and location), and behaviors align with those of your page’s followers. These people will be very likely to be interested in your event. 

Design visually appealing ad creatives with a clear call-to-action, such as “Get Tickets” or “RSVP Now”.

Keep a regular check on your ad’s performance (number of impressions, likes, profile follows, and shares). Based on this data, you can lengthen or shorten your ad campaign. 

Conclusion

To ensure that your La Tomatina event is a resounding success, you need to employ effective marketing strategies. Instagram is one of the top most used social media sites in the world, and it offers many cost-effective tools and opportunities that you can leverage to promote your event. 

By utilizing interactive stories, hashtags, influencer partnerships, and paid ads, you can attract a wide audience and generate significant excitement for your event. Keep your followers informed, entertained, and involved in the lead-up to the big day, and watch your La Tomatina event become the highlight of the summer.